This project involves crafting a distinctive packaging design for a new tea brand, featuring a captivating logo and an aesthetically pleasing overall design. The objective is to produce a unique branding emblem and packaging that not only catches the eye but also conveys a feeling of tranquility and coziness. The ultimate aim is to create an immediate recognition of the brand's distinctive ambiance, offering consumers a sense of calm as they interact with the package.

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The tea brand, 'Yue Tea,' derives its name from the Japanese word for blessing, reflecting a commitment to infuse calm, joy, and relaxation into the tea experience. The choice of 'Yue' aims to evoke a sense of tranquility when customers encounter the brand. The logo design, characterized by simplicity and elegance, features a teacup crafted using a brush tool in Adobe Illustrator. The cup seamlessly connects with a circle, within which the tea name is artfully placed. This design choice symbolizes the brand's commitment to its customers and creates a cohesive identity.

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Targeting adults aged 20 to late 50 with hectic work or study schedules, 'Yue Tea' offers a respite for those seeking a moment of relaxation and balance during their break times. The three distinctive flavors – Green tea, Jasmine tea, and Earl Grey tea – are carefully curated to enhance mood and provide a soothing experience.